Social Media for Seniors

Social Media for Seniors

By Dennis Cook (a senior citizen)

For the past 2 years it has been my task to promote the Knysna Motor Show and the Garden Route Motor club through social media channels. At a recent meeting of the organising Committee for the Knysna Motor Show where we were discussing the Facebook campaign results, our Chairman asked those around the table (10 stalwarts) who used Facebook. Apart from Peter (and myself) no one did. Does this matter though?  Well, we are about to introduce a new Website for the Club and I have a concern that many of our members may not use the website and get the benefits; and what if it was to be decided not to distribute newsletters (Torque) but only to post them to the website?

There is a good case to encourage the use of the Internet and Social media among Senior citizens (which describes many of our members). Some may say that they are from a generation before the Internet and that they are not familiar with the technology, but this is a cop-out.  You probably already use a smartphone and use the most popular messaging and picture sharing app which is WhatsApp? So you are already on the fringes of Social media communication. Maintaining social relationships has been defined as a core element of aging well. With a considerable number of older adults living alone, or apart from their dispersed families, social media provides the possibility to engage in meaningful social contact by joining online social networks and online discussion forums.  Further positive consequences have been shown to be overcoming loneliness, relieving stress, and raising feelings of control and self-efficacy.

Senior citizens are the fastest growing demographic on Facebook as it is a great way to communicate with friends and family who live far away. Although I initially started using social media tools for my business, I now find that it helps to keep up with past and present friends as well as my family which, like many of us, are scattered all over the world. For seniors the use of Facebook  and Instagram enables them to keep in touch with long lost friends and relatives, see pictures of grandchildren, and learn more about the interests and causes that mean something to them. But there’s more to social media than Facebook and more to senior citizen use than a few family pictures.

Keeps you in touch. Social media is a remarkable tool for keeping in touch, not only with family, but many are reuniting with school and University friends, army buddies and colleagues from previous occupations. Facebook enables us to view interesting videos, read blog posts, share pictures and have conversations with people who we thought we’d never see again. Grandparents are friends with University-aged grandkids and are keeping up with their accomplishments. Grandparents can go online now and see pictures taken just moments before by their grandchildren, creating a feeling of closeness. To say social media has revolutionized the way families connect is an understatement.

 Research and Technical assistance. Seniors are using Google, YouTube and social media tools to learn more about topics that interest them. In some cases, it can lead one to cultivate hobbies and even business ideas.  If you are having difficulty tuning your Classic car or carrying out a repair YouTube will be almost certain to have a video showing how to do it. There are any number of car forums where members post, ask and answer questions of those who have similar makes of cars that may help you.

Entertainment. Senior citizens can watch old television shows and movies, as well as find videos and even favourite songs from “back in the day”. They can read eBooks, articles and blog posts, find song lyrics and find out what their favourite entertainers are up to. Did you know that there are literally hundreds of free movies available on YouTube? Petrol heads can watch motor sport from almost any era in the comfort of their homes. People with limited mobility, people living on their own and those who can’t get out and about, as well as they used to, no longer have to feel lonely when they’re home alone.

Share.  Senior citizens aren’t merely people who are older. They’re also people who have been in the trenches. They have amazing stories and brilliant ideas. Through social media they can share all that good stuff with others. They network online and offer advices and mentoring to younger people and students and they can start Facebook pages or groups to talk to others of their generation.


Creating a Facebook profile is easy. Just follow these steps:

Go to

Enter your name, email or mobile phone number, password, date of birth and gender.

Click “Create an Account”.

To finish creating your account, you will need to confirm your email or mobile phone number, with the code or PIN that they will send you.

Some words of Caution

  • Don’t share your personal details on line, such as home address, financial information or even phone number. (you can use Facebook personal messaging if you need to send this info to a friend).
  • Be selective with whom you interact.
  • Click links to other websites with caution.
  • Be warned that an avid use of SocialMedia may lead to an overdose of South African Politics!
  • Create Strong Passwords. Use a different password for each of your social media accounts.

The GRMC Facebook page is :

The Club website is to be found at  :

Reference : Deb Ng : “Social Media Marketing All in One for Dummies.”


Classic cars lead investments in ‘assets of passion’ over past decade

13 JUNE 2019 – BY LEON STRUMPHER; SANLAM Private Wealth

Ferrari leads the pack of the most highly priced wheels, as 59% of the classic cars sold at auctions for more than $5m have been Ferraris

Looking back over the past decade it is hard to ignore the tailwind that near-zero interest rates gave consumers in the US and in Europe in purchasing power terms. This in my view was the single biggest impetus in the search for alternative asset classes, especially luxury goods or so-called “assets of passion”. There wasn’t much incentive for investors to hold their cash in the bank or in developed market government bonds, and what better place to put excess money than in assets that can actually be enjoyed? Within the luxury goods asset class, classic cars have done exceptionally well. For the decade ending December 2018, the Knight Frank luxury investment index has measured collectable cars as gaining 258% in US dollar terms, trumping the 10-year returns on watches, wine, jewellery, stamps and art. The only other investment in this sector that would have provided a better return is rare and collectable whisky, which gained 582% over the period. By comparison, if you’d invested in the Nasdaq composite index you’d have enjoyed a total return in US dollars (including dividends) of 330%, while the S&P 500 delivered 250%.

The luxury investment index compiled by Knight Frank, the world’s largest private property advisory company, focuses on the spending habits of individuals with wealth in excess of $30m, excluding the primary residence. This comprehensive report on the world of the really wealthy is well researched and based mainly on the results of well-known global auction houses, as well as private transactions. The data on classic cars is obtained from HAGI, the global authority in this field, which has been tracking classic and rare cars through various auctions over the past few decades.

The best-known international auction is the RM Sotheby’s auction held annually in Pebble Beach in Monterey, California. In 2008 this auction netted $35m, and the average price of a vehicle was $172,439. In 2018 the same auction recorded $158m, with an average price of $1.27m. The average auction price thus increased by 22.1% per year over the decade.

Looking at individual sales, the most expensive car sold at the 2008 auction was a 1963 Ferrari 250 GTO, at a price of $28.5m. At the 2018 auction, a 1962 Ferrari 250 GTO sold for $48.4m, giving that particular marque and series a return of 5.5% per year, which isn’t great but is nonetheless stable and defensive. At last year’s Gooding & Co Pebble Beach auction, a 1935 Duesenberg Model J once owned by actor Gary Cooper was sold for $22m, a record for a pre-war car and the most expensive American car ever sold.

Deep knowledge

What’s the best way of approaching the classic car market, especially if you’re a newbie investor in this asset class? It emerged during the conference that the first thing you’ll need is a deep knowledge of the industry. You’ll have to do a lot of homework to learn which collectable cars will appreciate in value. Investment cars vary dramatically in price tag and returns, depending on their rarity and condition and the size of the buyer’s pocket. Scarcity remains one of the most important factors in appreciating prices in classic cars. Every classic car that’s left to rust or is scrapped or shipped abroad leaves a gap that can’t be replaced. A winning combination is scarcity, good looks, original engine and components, original paint and upholstery, and low mileage.

Other basic principles to keep in mind include the provenance — or story — of the vehicle. You need to understand its journey. Most of the investment cars being bought or sold around the world today have a story, some more intriguing than one might imagine. Other important factors are production numbers, whether the car has matching engine and chassis numbers, its originality, and in some cases mileage. Besides the initial cost of classic cars, buyers also need to plan for taking care of and protecting them, which includes some kind of real estate to house their vehicles, and reliable insurance. And you also need to drive your car from time to time.

While it’s impossible to pinpoint which vehicles currently have the best investment potential, it’s safe to say the ultra-rare and pristine cars being auctioned at renowned shows worldwide should remain sought-after and will appreciate in value over time. Just like high-end artworks, these vehicles are seen as the Picassos of the classic car world. Investors entering this market for the first time would do well to look at the younger classics: 1970s, 1980s and early 1990s models, V8 and preferably manual transmission. Mercedes models from the 1970s are becoming sought-after, with prices rising steadily. As is the case in the retail sector, brand is crucial. The key is to get a vehicle from a good marque before there’s a great demand for that model. One that stands out far above any other when it comes to collectable status is Ferrari. To date, 59% of the classic cars sold at auctions for more than $5m have been Ferraris.

Generally speaking, when it comes to the ultra-rare collectable cars sold on auction, prices very much depend on what buyers are willing to pay. If you’re looking to start investing in collectable cars, especially if you’re thinking of importing a vehicle, you’d currently be ‘paying up’ in my view. Why? The rand is now slightly weaker, which is not in your favour. Also, the asset class has experienced strong returns for the past decade, the US bull market is in extended territory, and developed market interest rates are poised to start rising, which may result in consumers starting to save more than spend.However, for long-term investors whose level of investment is at the top end of the market, it would be advisable to jump right in, without delay. I would be patient with certain marques and series, such as the Mercedes Pagoda and the Porsche 911 from the 1960s — they’ve enjoyed phenomenal growth that is in my view unsustainable over the long term. Apart from these few exceptions, however, there are many classic cars on the market that are fast gaining huge collectable appeal. Start doing your homework today!

  • Strumpher is portfolio manager at Sanlam Private Wealth.

SAVVA Technical Tip 153 – Hungry Rats

In recent times there appears to be an infestation of rats in many towns and cities – both the two and four legged variety.  However, as a owner of a few old cars the four legged variety are the ones that concern me most and the following could be a solution to this problem. A friend recently purchased a very nice series one Jag XJ6 with a manual transmission.  A lovely Classic car but since the demise of the previous owner some time ago it has stood around rather unloved. He quite rightly saw the potential in this stunning car – possibly one of the finest Jags ever built and destined to be a serious classic car (my humble opinion).  A rebuilt engine was fitted and it was heading for the paint shop when it was discovered the rats had made a meal of the wiring under the dash. Can you imagine what it’s going to be like rewiring it? Never mind the cost, auto electricians run for the hills when you approach them to take on rewiring jobs like this.

A recent visit to a Midas shop came up with a product that may have a solution to this happening to the vehicles we have in storage or don’t use very often. Displayed on the counter was box of Rat Repellent spray cans. Apparently numerous of their customers have also had rat problems. It appears even rats are finding things tough in current times and have had to revert to eating car wiring. This could be a good investment at around R75.00 a can.


What Exactly is an ”Original” Classic Car?

By David Schultz from the November 2010 issue of Hemmings Classic Car

There is one term within the collector car hobby that, above all others, has truly driven me nuts over the years, which is “original.” There may be some close challengers but to my mind, no word has been more abused. It’s abused by car collectors, car dealers, auction catalogues and even automotive journalists.
I don’t have enough fingers and toes on which to count the number of times a car collector has told me his or her car was “completely original” and, after seeing it, I immediately realized it was a restored car. Some car dealers probably don’t know the difference between “restored” and “original.” The best ones do, and say so in their advertising. The auction companies typically print what the car owners tell them about their cars; they assume the owners know what they have.
For most serious vintage car enthusiasts, it shouldn’t be too difficult to determine a car’s correct status. A Vintage or Classic car is restored, an unrestored original, or somewhere in between. This is where a category I call “maintained” comes in–a Classic car that has been restored only as necessary, to keep it on the road. That would include maintenance and necessary mechanical repairs, as well as minimal repair work to the body and interior.
My 1931 Lincoln Town Sedan is a maintained car. More than 60 percent of the car remains original, but I would never describe it as an “all-original” car. Some car owners refer to their car as original because they honestly–and mistakenly–believe that once a thorough restoration has been completed, the car is original. It’s not. For me, the correct term is “restored to as-original condition.” As the saying goes, a car is only original once. Think of it as virginity–once it’s gone, it’s gone.
I’ve seen advertisements that read “1925 Belchfire touring, completely original except for repaint, new top and interior. Call Hugo at 000-0000.” “Completely original except for….?” Are these guys serious? Or how about, “1957 Whatzit convertible, 100 percent original, frame-off restoration, every nut and bolt restored. Call Benny at 000-0000.” This is not an original car. Get in line for your restoration award, but don’t call this car an original.
Going back to my 1931 Lincoln, that car is far from being a show car, but everything on it is authentic–as originally delivered–with the exception of 80 years of wear and those areas of the car that were restored out of necessity. The Classic Car Club of America has a judging class called Touring. This is for cars like my Lincoln that are regularly driven to events. These cars are judged for what they are–cars that rarely, if ever, ride in trailers.
In my lifetime, I’ve been lucky enough to see some truly outstanding original automobiles and I’ve even owned one. I learned there’s special difficulties inherent in owning an original automobile, particularly a rare one. These cars become fragile–not breakable, but the interior, paint and top on an open car do begin to deteriorate.
My low-mileage, all-original 1923 Locomobile was mechanically bulletproof, but its top and interior had truly become fragile. The paint was slowly disappearing. As much as I enjoyed driving that car with my family, we had to cut back and finally, reluctantly, sold it rather than face the restoration issue.
I’d watched a friend in a similar situation begin what he called “minor repairs.” Once he’d started, he couldn’t stop. Before it was over, the car was far from original. However, it was now usable, and that meant he could drive it and enjoy it. In the end, we must decide how badly we want to preserve history. Do we do it to the extent that we no longer drive the car? Or do we obtain a greater enjoyment preserving the car? Then there are the spectacular show cars; they’re great to look at, but unless you drive your car, you’re missing most of the fun. A fellow enthusiast recently told me that the best award a vintage or Classic car can receive is a stone chip. A lot of truth to that.